Built for Employers Who Think Ahead 

Insights on voluntary benefits, business growth, and building a workplace people actually want to stay in.

Business Culture

 A Recession May Be Rolling In—Are You Ready to Hold Your Ground (or Even Grow)?

Let’s talk straight: the economy shrank by 0.3% last quarter—the first dip in three years. That may not sound huge, but it’s a signal. Consumers are ...

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Business Culture

Are you busy, or are you teetering out of control?

When you live in a state of constant busyness, you are communicating to the world that you are not in control of your business or your ...

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Business Culture

Better is not enough You must be distinctive

For My friends in the Professional Services – It’s not enough to be better. You have to be different. I can’t tell you how many accountants, ...

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Business Culture

You Can Innovate your way to successful messaging

Imagine you’re a new lawyer eager to build your client base and establish your reputation. However, you have no budget for advertising and no clients lined ...

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Business Culture

Innovating for Success without spending a lot of money

I often advise clients that innovation is key to standing out and connecting with their ideal customers. To truly differentiate, they need to create a unique ...

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Business Culture

Ancient Wisdom for Modern Hustle: What a Stoic Emperor Can Teach Your Startup

Does it feel like we’re living through unprecedented times? Think again. History’s got your back. Around 165 AD, the Antonine Plague hit the Roman Empire hard. ...

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Business Culture

Stop Blending In – Why Your Message Is Failing to Convert Ideal Clients

Forgive me but your messaging sucks. I don’t care if you’ve a cute character as a mascot or a splashy $5,000 logo. Your message is not ...

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Business Culture

Tired of the Race to the Bottom?

How Value-Based Businesses Are Crushing Their Price-Cutting Competitors I get it. You’re busy. You don’t have time to figure out how to be different. As a ...

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Business Culture

Transform Your Business: Overcoming Overwhelm, Indecision and Procrastination

How often do you feel the pressure of overwhelm in your business and as an owner? I hear it all the time from clients and owners ...

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Business Culture

Transform Your Message to Generate Powerful Impact & Profit

Word-of-mouth (WOM) marketing has always been one of the most powerful ways to build momentum around your product or service. But what makes it work, and ...

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Business Culture

Are you using or abusing LinkedIn?

When I discovered LinkedIn, I was excited. I got to connect and learn from so many people. And when I wanted to learn more about an ...

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Business Culture

Leverage your Algorithm and Protocols to Overcome Overwhelm

Lately, many clients and colleagues are complaining of overwhelm. With too much to do, they feel like they are on the hamster wheel (IMAGE). This is ...

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Business Culture

Being Human in Business Even When Everything is Changing

I write a lot here about the craft of creating and succeeding in business.  I deliberately use the word craft because building a business is a ...

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Business Culture

Do you Want Massive Success? Then You Must be Consistent

As a small business owner or entrepreneur, you may be like me, and you have searched high and low for the secret sauce to “Success”. The ...

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Business Culture

You Can Maximize the Value of Your Dream Business for Your Exit!

Are you thinking about selling your business? If not, you might want to start. I mean, even if you are young and having fun, at some ...

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Business Culture

Goals: What are they good for?

I can honestly say that when I first learned about goal setting in college my life was transformed. When I got my first Day-Timer™ and I ...

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Business Culture

Five Ways to Win at Accountability

“I am so frustrated, Steve just won’t do what I asked him to do. He is always late and I don’t know what to do”. This ...

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Business Culture

How Do I Get My Team to Do What I Want?

When you start your business, you and your team are often in the same room and that leads to a shared mindset on the work and ...

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Business Culture

The Unrealistic Expectations of SMART Goals

Almost everyone who speaks about goals talks about SMART Goals. You know: Specific Measurable Achievable Realistic Time Bound But is this enough? No Look at this ...

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Business Culture

Are you Motivated or Disciplined? Which one will Deliver Results?

I was thinking about this recently and realized there is a distinction between Motivation and Discipline.   Merriam Webster defines motivation as the condition of being motivated ...

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Business Culture

Quit Fighting Fires: Four Steps to Conquer Overwhelm

I have quite a few clients these days who are feeling overwhelmed. It feels like they are all fighting fires. And while it is exciting to ...

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Business Culture

Leverage Your Voice for More Success

Do you want to sell more? Do you want to land the job? Do you want your team to perform better? Then pay attention to your ...

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Business Culture

How important is it to have the right salesperson with the right account?

In a previous post, we talked about making first contact with your ideal clients and how to make a great first impression. Today we’re going to ...

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Business Culture

You hate networking, here’s how to make it work for you

For many people, going to a networking event is painful. In part because it sometimes feels like people are just handing out cards, looking for a ...

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